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Freelance Art Director & Visual Strategist

ART DIRECTION THAT ELEVATES YOUR BRAND. Backed by a team of content creators, we craft clear, compelling visual systems that strengthen brands, elevate storytelling, and drive audience engagement.
From creative direction to digital execution, we bring ideas to life with purpose and precision.
PROFESSIONAL 

How we Work

My approach combines conceptual thinking with a refined artistic sensibility.

We partner closely with clients to understand their vision, define their brand story, and transform it into visuals that feel authentic, cohesive, and memorable.

I manage every stage of the creative direction process — from initial ideation and moodboards to final design and production.

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 CREATIVE DIRECTION ROOTED IN  STRATEGY AND STORY 

 

 As a freelance Art Director, I blend strategic 

 thinking with visual craftsmanship to create   design experiences that resonate. My work   spans brand development, digital design,   content direction, and storytelling — helping   businesses express who they are with   confidence and creative clarity.

 BRANDS AND INDUSTRIES WE'VE 

 WORKED WITH:

 

​• Professional services and consultants 

​• Digital creators, artists, personal brands 

​• Retail, lifestyle, and service-based businesses 

​• Non-profits and community organizations 

​• Startups crafting brand identity and launch visuals

PORTFOLIO
EXPERIENCEO

02 PORTFOLIO

A curated look at brand builds, visual systems, website projects, and digital storytelling crafted through thoughtful art direction.

03 ExperTISE

ART DIRECTION & CREATIVE LEADERSHIP
Guiding conceptual development, visual direction, and creative decision-making to align your brand vision across all touchpoints.

 

 

 

WEBSITE DESIGN & DIGITAL EXPERIENCE

Modern, responsive website design with a focus on clarity, structure, and aesthetic impact. Built to support your narrative and convert visitors.

 

 

SOCIAL DESIGN & VISUAL STORY TELLING

Art direction and visual production for social campaigns, branded assets, and digital storytelling across platforms.

BRAND IDENTITY SYSTEMS
Logo development, color palettes, typography, and brand guidelines that create a strong and consistent visual foundation.



 

CONTENT DIRECTION & COPYWRITING

Clear, cohesive messaging that supports the visual direction and strengthens your overall brand voice.


 

 

VIDEO & MULITMEDIA DIRECTION

Short-form video, branded intros, motion design, and visual editing that reinforce your creative tone.

04 CONTACT

 LET'S BRING YOUR CREATIVE VISION TO LIFE! 

If you’re looking for a Freelance Art Director to guide the creative process

— from concept to execution — I’m here to help your brand communicate with clarity, intention, and visual impact.

CONTACT

You can also contact me using this form.

edavepeters@mac.com

Tel: 1-905-467-0110

CONTACT

FREELANCE ART DIRECTOR & VISUAL STRATEGY 

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